About Us


LAGOM is an independent London based fashion label with a lovely South Bank boutique.

LAGOM is about balance. The clothes we design are stylish, yet comfortable making you feel your best whatever the occasion. 
The name, LAGOM, is a Swedish word and is quite unique. It does not have a direct translation to English, but in context can mean 'just right' or 'in good balance'. This is our brand philosophy - making things 'just so'.

We have a great passion for beautifully designed garments with the utmost attention paid to quality, individuality and versatility. 
The collections are small and unique - our London based, small design team updates them several times a year in limited quantities giving you the opportunity to feel unique and special too. If you want to express your own original style, without the need to constantly hunt after the latest trends, our collections of wearable classics with just the right balance of quirky elements, retro influences and eccentric charm will offer all you ask for. 
We do not support throwaway fast fashion at LAGOM - we only want to make things that our customers will want to keep and treasure for a long time.

To complement our clothing collections we search the world for stunning, unusual accessories and jewellery. Often, the items we find are handmade by independent designers and artisans in small quantities echoing our own approach.

Lagom Agency Limited is registered in UK under the number 07140965 at 6 Gabriel’s Wharf, Upper Ground, South Bank, London SE1 9PP United Kingdom



Visit our boutique which is open daily 12:00-18:00

6 Gabriel’s Wharf, Upper Ground, South Bank, London, SE1 9PP

Tel: +44(0)20 7928 4050